Commercial With Doggy Appeal

Nestle Purina said a commercial for its Beneful dog food currently airing in Germany and Austria is designed specifically to appeal to dogs. Dr. Georg Sanders, a nutrition expert and consumer consultant at Nestle Purina PetCare in Germany, said the company teamed with experts from St. Joseph, Missouri, to create a series of high-pitched squeaks and tones designed to appeal to canine ears. “We wanted to create a TV commercial that our four-legged friends can enjoy and listen to, but also allow the owner and dog to experience it together,” said Anna Rabanus, brand manager of Beneful for Nestle Purina PetCare Germany.