BMW Financial Services seems to be encouraging its car owners to take the scenic route with “The Ultimate Drive.” Released last week, the free app allows users to discover, share and rate the world’s most interesting driving routes contributed by users worldwide. By incorporating GPS, the app is also able to find routes surrounding a particular location, and will alert users when new routes are discovered in their neighborhood. So far more than 600 routes have been added to the app. “The Ultimate Drive” is currently only available in North America to those who finance their ride through BMW Financial Services for both the BMW and MINI vehicles.
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