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Gillette’s New Shaver

The blade race could be over. Gillette has redesigned its Fusion razor, the nation’s bestseller, and no, it’s not getting more blades. The Fusion ProGlide will remain at five blades. Gillette’s Matt Wohl jokes that people have been speculating the new razor might have up to 10 blades. But Wohl says customers want thinner, less irritating blades, not more of them. The blade race started with Gillette’s introduction of a two-blade razor in 1971. Competitors soon followed with three- and four-blade razors. The Fusion ProGlide will hit stores in June.

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